Jorge Araujo is an accomplished international business operations leader. With a track record of success in global marketing strategies and brand management across the consumer goods sector, he has managed a wide variety of categories from luxury brands to innovative products.

As the CEO of Calypso Spirits LLC and holding significant roles at DIAGEO PLC—including VP Marketing for Luxury Brands & Innovation in Central America & the Caribbean—Jorge has consistently driven revenue growth and strategic market penetration. Throughout his career, Jorge has lived and worked in diverse locations, gaining valuable insights and adaptability across international markets.

His global experience is well-complemented by academic credentials from prestigious institutions such as Universidad Metropolitana, University of Oxford, ESE Business School, and IESE Business School.

Beyond his executive roles, Jorge is actively involved in corporate governance, serving as a Partner and Board Member at GOLARGE, a Board Member at Fugitivos S.A., and as Founder and Board Member of BridgeX.

His leadership and innovative thinking continue to influence the consumer goods industry worldwide. Explore his journey and discover how his experiences and insights can contribute to your organization’s success.

Jorge Stuyck is a transformational leader and accomplished customer-centered executive with a rich background in strategic marketing within the highly competitive premium liquor and luxury consumer goods sectors for over 20 yrs.

As the Co-founder and Partner of GoLarge, a boutique firm dedicated to supporting small and medium-sized businesses, Jorge is committed to helping organizations develop and execute strategies that unlock their full potential.

With a holistic view of business dynamics, Jorge drives performance by motivating, leading, and developing highly effective teams. Throughout his impressive career at Diageo and beyond, he has honed his ability to navigate complex market landscapes and translate them into straightforward, actionable strategies that deliver results.

As a visionary with a passion for creating possibilities, he believes that with positive intent, drive, and a genuine desire to influence others, anything is achievable. He excels in areas such as market assessment, competitive analysis, business strategy formulation, and the development of category strategies that position multiple brands effectively in the marketplace.

A dedicated coach and mentor, Jorge is committed to training and developing high-performance professionals, nurturing trust and collaboration across geographically dispersed teams. He is most at home when he is leading change, always eager to learn and grow personally and professionally.

Beyond the boardroom, Jorge values a balanced life, integrating family, work, and sports into his daily routine to fuel his happiness and personal wellness. Explore his journey and discover how his experiences and insights can contribute to your organization’s success.

Arnoldo Matheus is a seasoned Business Consultant with  focus on business growth, strategy, and development. His work centers on accelerating the expansion of premium and emerging companies through insight-driven business models and execution frameworks.

With a professional career spanning over 43 years of experience in engineering, agriculture and viticulture, commerce, and business strategy, Arnoldo brings a holistic and pragmatic approach, shaped by his entrepreneurial experience and his current consulting work in the U.S. market, to helping companies strengthen their market positioning, optimize operations, and drive sustainable business performance. Explore his journey and discover how his experiences and insights can contribute to your organization’s success.